Houston Preschool
Wonderland Private School needed to fill limited seats for their summer program in a short timeframe. With only 25 spots available, the goal was to drive strong demand quickly while keeping ad spend efficient and measurable.
Summer programs are highly competitive and time-sensitive. Wonderland needed to stand out to families actively searching for enrichment options while avoiding wasted spend on low-intent traffic. The campaign also needed to move fast with clear visibility into performance.
We deployed a high-intent digital advertising strategy focused on parents actively searching for summer programs and childcare options. Messaging emphasized urgency, program value, and limited availability. Campaigns were paired with streamlined landing experiences to reduce friction and efficiently capture interest, while continuously optimizing for cost and performance.
In just 59 days, Wonderland Private School generated demand far beyond its available capacity, with 299 families expressing interest in a summer program that had only 25 open spots. The campaign achieved a cost per click 49% lower than the industry average while delivering performance 100% better than benchmarks
