Beatrice Mayes Institute
Beatrice Mayes Institute is a public charter school in Houston serving families in a highly competitive enrollment landscape. The school needed to increase visibility, quickly generate student interest, and do so with a limited budget, while maintaining alignment with its mission and community values.
Public charter schools face intense competition from neighboring campuses while operating with less funding and lower brand visibility. Beatrice Mayes Institute needed a cost-effective way to stand out in a crowded market, reach the right families, and convert awareness into real enrollment conversations without adding operational burden to the school team.
We implemented a full funnel enrollment strategy focused on speed, efficiency, and differentiation. This included geo-targeted digital campaigns designed to reach families at the right time, unique high-quality creative that stood out from traditional school advertising, and smart automations that integrated with existing school systems, so no additional training was required. Messaging centered on trust, culture, and academic opportunity while shortening the path from interest to conversation.
Over a 5-month campaign, Beatrice Mayes Institute generated more than 1,000 student inquiries, sustaining enrollment momentum well beyond the initial surge. In the first 30 days alone, the campaign generated over 230 new student inquiries and delivered ad performance 507% stronger than competing schools. The cost per lead averaged just $2.47, 92% lower than the industry average.
