The Challenge:
The main challenge was to develop a digital marketing campaign that would drive enrollment and increase brand awareness for the school. The campaign needed to be cost-effective and reach the school’s target audience, primarily parents and families in the local area.

The Approach:
Our team of digital marketing experts developed a comprehensive digital marketing strategy that utilized Meta advertising to reach new parents. We developed a customized digital strategy focused on developing their unique school’s story and designing visually appealing and engaging content.

Our strategy included:

  • Conducting extensive research to identify the school’s target audience and develop ad targeting strategies.
  • Designing visually appealing and engaging ads tailored to the target parent audience.
  • Setting up and managing Meta ad campaigns, including ad optimization and budget management.
  • Conducting A/B testing to identify the most effective ad formats and targeting strategies.
  • Providing weekly and monthly performance reports and analysis to optimize the campaign strategy.

The Impact:
As a result, the client received 67 new student leads in the month of April 2023.

We have generated over 150 potential new students in less than 90 days, with each monthly campaign performing 14% better than its predecessor, with a 28% reduction in ad spend month after month.

Our ads performed 164.4% better than the industry average, and our CPC was 29.2% cheaper than the industry average.

Houston Charter